Hi. I'm Alex Castro

Product UX Designer

What follows is a look at my AI work and services I did over the past 6 months: the same discovery, strategy, systems-thinking, and prototyping I bring to product design.

Practical benefits of using AI systems in business

1.

ENHANCED CUSTOMER EXPERIENCE.

Systems enable standardized, high-quality interactions across every touchpoint, whether it’s a website inquiry, booking process, or follow-up.

2.

BEING EARLY TO ADOPT AI WILL BE A COMPETITIVE ADVANTAGE FOR YOU.

You can be an early adopter and your build an operational advantage that becomes harder to catch up to over time.

3.

AI-POWERED MARKETING

PREDICTIVE ANALYTICS: Forecasting market shifts before they impact your bottom line.
AGENTIC WORKFLOWS: Scaling personalized outreach without increasing headcount.
DATA-DRIVEN ROI: Every dollar spent is backed by data certainty.

These are some practical ways I apply
my AI Fluency to Design

AI ASSESMENTS

I will research and identify high-impact opportunities that will provide clarity about ways to integrate AI opportunities into products, services, or businesses operations.

The assessment can be specific to an area (design efficiencies, marketing, sales, operations, etc) or to a particular bottleneck your company is having.

AI STRATEGY

After a comprehensive assessment,
I will provide a key findings report along with a roadmap, short and long strategy, risk management, recommendations, tech stack, and implementation opportunities.

PROTOTYPES/PROOF OF CONCEPTS THAT SHOW YOUR VISION.

You can use pitch decks, but functional demos are more likely to close deals or secure buy-in. Transform your concept into an interactive experience that stakeholders can actually use, not just imagine.

AI EDUCATION

I help design teams understand the foundations and more advanced topics. I offer workshops, classes, strategy sessions, and resources.

automations THAT BRING REVENUE

Time is Money. From simple to more advanced automations (Voice AI), we will research and identify those broken workflows that warrant automations.

a-POWERED
e-commerce

I bring value by creating AI-powered strategy systems, brand positioning, user flows and funnels, product personalization and conversion systems.

USE CASE

After-hours Revenue Recovery AI Voice System

VIEW USE CASE

Testimonials

David Sanchez.
CEO of Emergency Pest Control Company

Alex is great at what he does! Was always on time and thoroughly explained our options when it came to my small business and integrating AI solutions.
After an assessmet he provided me with a strategy and roadmap that included designing and implementing a VOICE RECEPTOINIST AI AGENT that will resolve my problem: missing after-hours calls from potential customers.

Laura Warne.
Lead Marketer at Rutgers University

Alex really took the time to understand my professional role and the productivity challenges I regularly encounter. He made a number of astute observations during our initial assessment and asked thoughtful questions throughout. Within just a week he came back with a comprehensive report and he's been helping me implement a number of new ideas. It was really valuable to have an outside perspective and benefit from his vast knowledge of both AI and non-AI solutions. I'm already seeing an improvement in my quality of work and overall efficiency. I'm very grateful for his help!

Sarah Milevschi.
Lead CVS Health Designer

Alex is a rockstar Product UX Designer, AI Advisor, and collaborative partner. Alex imparts a joy and calm attitude that is fantastic to be around. He always takes the initiative to ensure he’s solving the right problems for our business.

Successful Case Study

Company: AquaWorld Water Purification Systems

Problem I solved: Sales Lead Generation
Methodology: Comprehensive Assessment

Delivery: Key Findings report with short and long term strategy, roadmap, ROI, 3-5 AI opportunities, Quick Wins, Risk management, Tech stack, Implementation strategy.

What bottleneck I solved?

Zero prospecting activity among recruits due to the absence of work plans & goal-setting frameworks.
Completely manual, paper-based recruitment process.

AI Recommendations
AI-Powered Prospecting Assistant: A mobile tool featuring daily prompts, conversation starters, and activity tracking.
Launch Goal-Setting and Accountability Dashboard: Track daily activities and progress.
Digitize Recruit Profiling with CRM: Replace the paper-based system with HubSpot or GoHighLevel.