Hi. I'm Alex Castro

Product UX Designer

What follows is a look at my AI work and capabilities I did over the past 6 months: the same user research, discovery, strategy, systems-thinking, and prototyping I bring to product design.

Practical benefits of using AI systems in business

1.

ENHANCED CUSTOMER EXPERIENCE.

Systems enable standardized high-quality interactions across every touchpoint, whether it’s a website inquiry, a dashboard, a booking process, or an AI interaction.

2.

BEING EARLY TO ADOPT AI WILL BE A COMPETITIVE ADVANTAGE FOR YOU.

You can be an early adopter and you will build an operational advantage that becomes harder to catch up to over time.

3.

AI-POWERED MARKETING

PREDICTIVE ANALYTICS: Forecasting market shifts before they impact your bottom line.
AGENTIC WORKFLOWS: Scaling personalized user experiences, funnel journeys, and analytics.
DATA-DRIVEN ROI: Every dollar spent is backed by data certainty.

These are some practical ways I apply
my AI Fluency to Product Design

AI ASSESMENTS

I will research and interview stakeholders or customers and identify high-impact opportunities that will provide clarity about ways to integrate AI opportunities into products, services, or businesses operations.

The assessment can be specific to an area (design efficiencies, marketing, sales, operations, etc) or to a particular bottleneck your company is having.

AI STRATEGY

After a comprehensive assessment,
I will provide a key findings report along with a roadmap, short and long strategy, risk management, recommendations, tech stack, and implementation opportunities.

PROTOTYPES/PROOF OF CONCEPTS THAT SHOW YOUR VISION.

You can use pitch decks, but functional demos are more likely to close deals or secure buy-in. Transform your concept into an interactive experience that stakeholders can actually use, not just imagine. My tech-stack: Claude Code, Base44, Figma Make, ChatGPT Advanced.

I've built over 20+ Proof of concept Prototypes including dashboards for Realtors, internal tools for wellness businesses, and more.

AI EDUCATION

I help my design colleagues understand the foundations and more advanced AI frameworks and tech stack, and latest resoruces. An AI instructor at New Jersey Princeton University Public library where I teach AI foundations to native spanish speakers. It's a way to give back to my latino community and maintain a leading position.

a-POWERED
e-commerce

I bring value by creating AI-powered strategy systems, brand positioning, user flows and funnels, product personalization and conversion systems.

USE CASE

After-hours Revenue Recovery AI Voice System

VIEW USE CASE

Testimonials

David Sanchez.
CEO of Emergency Pest Control Company

Alex is great at what he does! Was always on time and thoroughly explained our options when it came to my small business and integrating AI solutions.
After an assessmet he provided me with a strategy and roadmap that included designing and implementing a VOICE RECEPTOINIST AI AGENT that will resolve my problem: missing after-hours calls from potential customers.

Laura Warne.
Lead Marketer at Rutgers University

Alex really took the time to understand my professional role and the productivity challenges I regularly encounter. He made a number of astute observations during our initial assessment and asked thoughtful questions throughout. Within just a week he came back with a comprehensive report and he's been helping me implement a number of new ideas. It was really valuable to have an outside perspective and benefit from his vast knowledge of both AI and non-AI solutions. I'm already seeing an improvement in my quality of work and overall efficiency. I'm very grateful for his help!

Sarah Milevschi.
Lead CVS Health Designer

Alex is a rockstar Product UX Designer, AI Advisor, and collaborative partner. Alex imparts a joy and calm attitude that is fantastic to be around. He always takes the initiative to ensure he’s solving the right problems for our business.

Successful Case Study

Company: AquaWorld Water Purification Systems

Problem I solved: Sales Lead Generation
Methodology: Comprehensive Assessment

Delivery: Key Findings report with short and long term strategy, roadmap, ROI, 3-5 AI opportunities, Quick Wins, Risk management, Tech stack, Implementation strategy.

What bottleneck I solved?

Zero prospecting activity among recruits due to the absence of work plans & goal-setting frameworks.
Completely manual, paper-based recruitment process.

AI Recommendations
AI-Powered Prospecting Assistant: A mobile tool featuring daily prompts, conversation starters, and activity tracking.
Launch Goal-Setting and Accountability Dashboard: Track daily activities and progress.
Digitize Recruit Profiling with CRM: Replace the paper-based system with HubSpot or GoHighLevel.

Frequenly Asked Questions

What services does Alex offer?

Alex Castro is an experienced Product Designer leveraging Artificial Intelligence. Alex offers expertise on user experience, usability, SEO, AI strategies and implementations (workflows, voice AI, agents, simple workflows). His works spans mobile, desktop, and AI systems.

Where does Alex offer his services?

Alex Castro is based out of Englewood, New Jersey. He is available for both remote roles and roles in the tri-state area of New Jersey, New York, and Connecticut.

What is Alex Castro design process?

Alex Castro is obsessed with customer experience. He believes that user-centered design methodologies is the best approach combined with meeting business goals. Alex's approach spans user research, problem definition, low-fidelity design, AI vibe code rapid prototyping, high fidelity design, collaboration with cross-functional team, post-launch success metrics.

What are Alex Castro credentials?

He has a Master's Degree from The New School Parsons School of Design. He specialized in Design and Technology. He also has a most recent 6-month online certification (100+ of training on AI strategy, systems, implementation level 1) from a top online Academy where he completed an AI-assisted certification to become an AI Advisor and builder.

Currently Alex Castro is enrolled in a 4-month certificate program "Chief AI Marketing Designer" where he is applying marketing strategies to his UX UI design: conversions, funnels, analytics, SEO and GEO. He plans to complement this new marketing knowledge to make his designs even more conversion-focus and bring more value to enterprises.

Where has Alex worked in the past?

Alex's UX UI experience spans healthcare (CVS Health), Banking (Chase and Citibank, BNY Mellon), Telecommunications (Verizon) and most recently he began his AI-focused design studio where he applied his design thinking methods and built AI Voice agent, Claude Agent, enhanced simple workflow, etc.